The brief, to persuade 16-24 year olds to carry a condom daily. My solution, the combination of carrying a condom with carrying a mobile phone. I created a Durex "emergency pack" for sex, which is ideal for both spontaneous or planned sex as it is portable and contains all the essentials. The Durex "emergency pack" is a small metal box which contains a small tube of naturals intimate gel and three condoms. The design of the "emergency pack" is on trend with vivid colours and geometric shapes and even though there is a perception of promiscuity if you carry a condom, maybe this product will change peoples perception.